Holiday sales grow modestly amid caution.
US holiday 2025 sales rise 4-5% vs 2024, with online hitting records at $253B, but consumers cut budgets 10% on value hunt and economic fears—key tech shifts and retailer strategies revealed.
Holiday sales momentum builds cautiously into 2025, with online channels surging to record highs while overall spending faces headwinds from consumer pullback and price worries. At a glance: Retail sales project 4% growth for November-December 2025 over 2024 levels amid weaker consumer confidence. Electronic shopping and mail-order houses hit $146.6 billion in December 2024, the peak monthly total last year, signaling online strength persists. Cautious consumers plan $1,595 average spend, down 10% from 2024, chasing deals as 77% brace for higher prices and 57% see economic softening ahead. Va
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