Holiday Sales Hit 4% Growth Mark.
2025 US holiday sales rose 4% YoY, driven by 7%+ ecommerce surge despite cautious spending; Visa and Mastercard data confirm strength in digital channels amid value-seeking consumers.

2025 holiday sales delivered solid 4% year-over-year growth, aligning with NRF forecasts and propelled by ecommerce outpacing physical stores, as consumers blended channels for value amid economic pressures. At a glance: Overall holiday spending increased approximately 4% compared to 2024, with Visa reporting 4.2% growth over a seven-week period starting November 1 and Mastercard's SpendingPulse showing 3.9% for November 1 to December 21 excluding automotive sales. Ecommerce surged above 7%, hitting 7.8% per Visa and 7.4% per Mastercard, while in-store captured 73% of payment volume yet grew
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