Holiday Sales Climbed 4% in 2025.

2025 holiday sales delivered a solid 4% year-over-year increase, outpacing forecasts despite consumer caution from inflation and tariffs, with ecommerce surging over 7% while stores held 73% volume. At a glance: Overall holiday spending rose approximately 4% compared to 2024, fueled by strong ecommerce growth topping 7% according to both Visa and Mastercard reports covering November through late December. Ecommerce accelerated faster than brick-and-mortar, which increased around 3% but captured the majority of payment volume at 73%, reflecting blended shopping behaviors where consumers hunted