Holiday Sales Dip Amid Economic Caution.
US holiday spending falls 10% to $1,595 per shopper per Deloitte, yet online hits record $253B up 5.3% says Adobe; value focus and AI tools shape cautious season for retailers.
US holiday retail sales for 2025 show consumers pulling back amid economic uncertainty, planning average spends of $1,595 down 10% from 2024 while online channels hit a record $253.4 billion up 5.3% year over year. At a glance: Shoppers anticipate weaker economic conditions with 57% expecting downturns and 77% higher prices driving a cautious approach to holiday outlays. Overall spending momentum trails last year significantly as families prioritize value and trim extras to maintain traditions. Online strength contrasts softer in-store traffic with deal-seeking concentrated on Black Friday-Cy
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