Holiday Sales Dip Amid Economic Caution.
US holiday spending projected down 10% to $1,595 per shopper per Deloitte, yet online hits record $253B up 5.3% says Adobe; value focus, AI rise shape cautious season for retailers.
US holiday retail enters 2025 with consumers tightening belts amid economic pessimism, planning 10% less spending than last year while online channels buck the trend toward record highs. At a glance: Shoppers anticipate average holiday outlays of $1,595, marking a 10% decline from 2024 levels as 77% brace for higher prices and 57% foresee economic weakening, the gloomiest outlook since 1997. Online sales forge ahead strongly with Adobe projecting a record $253.4 billion from November 1 to December 31, up 5.3% year over year, highlighting digital resilience. In-store traffic softens as value-c
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