Holiday 2025 Spending Hits Record Trillion Dollars Amid Consumer Bifurcation
Holiday 2025 retail sales reached $1 trillion with 3.9% growth, but bifurcation between affluent and budget-conscious shoppers, strong mobile and AI-driven commerce, and discount pressure reshape retail landscape.

The 2025 holiday season delivered record-breaking total spending exceeding $1 trillion, driven by robust online sales and mobile commerce, yet revealed a deeply bifurcated consumer base where affluent shoppers spent freely while middle and lower-income households pulled back sharply, creating winners and losers across retail channels. At a glance: Holiday retail sales climbed 3.9% year over year from November through Christmas Eve, according to Mastercard SpendingPulse data tracking online and in-store payments, putting the season on track to meet the National Retail Federation's forecast of
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