DAILY-BRIEFING: HOLIDAY RETAIL SALES
DAILY-BRIEFING-HOLIDAY-RETAIL-SALES

Holiday 2025 Spending Hits Record Trillion Dollars Amid Consumer Bifurcation

Holiday 2025 retail sales reached $1 trillion with 3.9% growth, but bifurcation between affluent and budget-conscious shoppers, strong mobile and AI-driven commerce, and discount pressure reshape retail landscape.

by NEWSROOMPublished January 04, 2026Last updated October 25, 2026
Holiday 2025 Spending Hits Record Trillion Dollars Amid Consumer Bifurcation

The 2025 holiday season delivered record-breaking total spending exceeding $1 trillion, driven by robust online sales and mobile commerce, yet revealed a deeply bifurcated consumer base where affluent shoppers spent freely while middle and lower-income households pulled back sharply, creating winners and losers across retail channels. At a glance: Holiday retail sales climbed 3.9% year over year from November through Christmas Eve, according to Mastercard SpendingPulse data tracking online and in-store payments, putting the season on track to meet the National Retail Federation's forecast of

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