Holiday Sales Dip Amid Value Hunt.
US holiday spending falls 10% to $1,595 per shopper versus 2024, with online hitting record $253B up 5.3%; Gen Z fuels omnichannel shifts as consumers chase deals in uncertain economy.
US holiday retail sales face headwinds from economic pessimism, with planned spending down 10% year-over-year, yet online channels surge to a record while value-seeking behaviors dominate consumer choices across demographics. At a glance: Shoppers plan to spend an average of $1,595 this holiday season, marking a 10% decline from 2024 amid expectations of higher prices and a weakening economy. Online sales project a robust $253.4 billion from November 1 to December 31, rising 5.3% year-over-year and underscoring digital resilience. Cautious consumers prioritize promotions, with 82% targeting B
Free to read with a BigEV News account.
Subscribe for free