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Google, Stripe, Shopify Sign Carbon Removal Deal with CO2-Into-Rock Startup 44.01

by EsgtodayPublished October 16, 2026Last updated October 23, 2026
Google, Stripe, Shopify Sign Carbon Removal Deal with CO2-Into-Rock Startup 44.01
  • Google, Stripe, and Shopify have entered into a significant carbon removal agreement with 44.01, marking a pivotal shift towards commercial-scale carbon sequestration.
  • The $11.7 million deal aims to permanently remove nearly 21,000 tonnes of CO2 by 2031, highlighting the urgency of innovative carbon management solutions.
  • This collaboration underscores a broader trend in corporate sustainability, as companies seek scalable and economically viable methods for carbon removal and industrial decarbonization.

The urgency of addressing climate change has never been more pronounced, and the recent agreement between carbon removal coalition Frontier and the startup 44.01 exemplifies a critical step towards innovative solutions in carbon sequestration. With major players like Google, Stripe, and Shopify backing this initiative, the focus is shifting towards scalable technologies that can effectively remove carbon dioxide from the atmosphere and permanently store it. This partnership not only signifies a commitment to sustainability but also reflects a growing recognition of the need for diverse approaches to carbon management in the face of escalating climate challenges.

The $11.7 million agreement will facilitate the removal of nearly 21,000 tonnes of CO2 between 2028 and 2031, leveraging 44.01's unique technology that transforms captured CO2 into rock. Founded in Oman in 2020, 44.01 employs a process that accelerates natural mineralization, where CO2 is dissolved in water to create an acidic solution that interacts with rock, ultimately mineralizing the CO2 and storing it underground. This innovative method not only addresses the immediate need for carbon removal but also offers a long-term solution for industrial emissions, particularly from hard-to-abate sectors.

44.01's recent collaboration with Holcim in the UAE further emphasizes the company's commitment to advancing its technology. This project aims to capture and mineralize CO2 from cement production, showcasing the potential for integrating carbon removal solutions within existing industrial processes. The agreement with Frontier represents a significant milestone for 44.01, transitioning from demonstration projects to commercial deployment, which is crucial for scaling up operations and reducing costs. Talal Hasan, CEO of 44.01, articulated the importance of this shift, highlighting the need for continuous improvement and performance enhancement to make this technology accessible to a broader range of customers.

Frontier's strategic approach, backed by a substantial $915 million funding round, reflects a commitment to identifying and supporting companies with high potential for gigaton-scale carbon removal. By narrowing its focus to a select portfolio of suppliers, Frontier aims to ensure robust demand for carbon removal solutions, thereby fostering a sustainable market. The agreement with 44.01 is particularly noteworthy as it marks Frontier's first purchase utilizing in-situ mineralization, expanding the geographical and technological scope of carbon storage solutions. Hannah Bebbington Valori, Head of Frontier, emphasized the importance of diversifying storage options, suggesting that in-situ mineralization could unlock new possibilities for permanent CO2 storage in regions where traditional methods are not economically viable.

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